Hey, I'm Jess, the creator of Fierce. I Am The Label. Welcome!

Fierce. I Am was born after our second daughter was diagnosed with Cystic Fibrosis at three weeks old. One word kept coming to mind when I looked at her face, fierce. 

Like my daughter there are many walks of life in all age groups who are fighters right from the moment they take their first breath or later in their lives. 

Fierce. I Am wants to help make our young people feel self worth, empowerment and confident within themselves and within their role models.

We source our products from companies who adhere to stringent standards and our clothing is proudly printed right here in Australia.

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Be kind, be you, be FIERCE x